Getting noticed on Spotify isn’t just about dropping tracks—it’s about growing your audience and keeping their attention. Whether you’re an up-and-coming artist or trying to revive an existing catalog, here’s how to boost your Spotify views and reach more listeners who actually stick around.
What Do “Views” Mean on Spotify?
Spotify doesn’t technically track “views” like YouTube, but people often use the term to refer to:
Play counts
Profile visits
Playlist impressions
Canvas views (looping videos behind tracks)
So, boosting your “views” really means increasing engagement—getting people to find you, click on you, and listen to you.
Here’s how to do exactly that:
1. Make an Eye-Catching Profile
Before anyone hits play, they check out your artist profile. Treat it like a landing page:
Use a clean, high-res profile picture and header image
Write a short but punchy bio with personality
Link your social media + website
Pin your best song or playlist to the top
A good profile builds trust fast and turns browsers into listeners.
2. Add a Spotify Canvas
The Canvas feature lets you add an 8-second visual loop behind each song. These visuals appear when people listen on mobile and can make your track feel more immersive.
Artists with Canvas enabled often see:
Higher share rates
More playlist adds
Increased profile visits
Pro tip: Keep your Canvas aesthetic, on-brand, and in sync with the vibe of your track.
3. Share Direct Spotify Links (the Smart Way)
When promoting on social media, don’t just drop a bare Spotify link. Instead:
Use smart links (e.g., Linktree, ToneDen) to give people options
Tag Spotify in your stories and posts
Share swipe-up links with Canvas previews on Instagram stories
Make it easy for people to click, listen, and follow.
4. Get on Playlists—Big and Small
Playlists are the heart of Spotify discovery. Don’t just aim for the massive ones—user-generated playlists can rack up real listeners over time.
How to get featured:
Submit via Spotify for Artists for editorial consideration
Reach out to independent playlist curators (via SubmitHub, Groover, etc.)
Create your own playlists with your music + related artists
Getting on even a handful of solid playlists can supercharge your visibility.
5. Use TikTok and Reels to Spark Streams
Short-form video is a major driver of Spotify plays today. A single viral soundbite can push a track from 1,000 plays to 100K in days.
What works:
Show your creative process
Share the meaning behind a song
Encourage fans to make content with your audio
Always include your Spotify link in your bio or video captions.
6. Promote Around Drops (Not Just on Drop Day)
Don’t just promote your song on release day. Build hype before and keep pushing after.
Timeline idea:
2 weeks before: teaser clips, pre-save link
1 week before: countdown, BTS content
Drop day: music video or Canvas launch
1–2 weeks after: remix, acoustic version, fan shoutouts
Sustained attention = more views over time.
7. Run Targeted Ads
If you’ve got a little budget, consider running ads to your Spotify profile or a specific track. Use platforms like:
Facebook/Instagram Ads (targeting music lovers by genre)
YouTube Pre-roll Ads
Spotify Ad Studio
Start small, analyze results, and scale what works.
8. Collaborate With Artists and Influencers
Collabs aren’t just for features—they can also be cross-promotion gold. Try:
Swapping shoutouts on socials
Dropping a co-curated playlist
Teaming up for giveaways
This exposes your music to new, relevant audiences who are more likely to become real fans.
Final Thought: It’s About Connection, Not Just Clicks
Boosting your Spotify views is great—but building a loyal audience is better. Every view should be part of a bigger strategy to connect, convert, and grow.
Focus on:
Quality music
Strategic promotion
Long-term engagement
Do it right, and the views won’t just go up—they’ll stick.